Speaking
I've been speaking on a wide range of topics over the course of my career and now as a cyber and media psychologist.
Presentations and lectures/trainings so far this year (2023) include:
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MARCH 23, 2023
BEYOND EMPATHY IN UX
What Technologists Need to Know As They Develop & Design or Human Tech
What Technologists Need to Know As They Develop & Design or Human Tech
Designing experiences for users with empathy is a typical UX goal. But most of the time, the psychological and societal ramifications of such goals aren't always as clear or considered, either during and/or as outcomes of the interface and product development process.
This session will help experience designers and appdev folks alike develop a more robust understanding of the increasingly vital role they play within the human-machine collaboration paradigm. The session also aims to peel eyes (and hearts) wide open to protect and nurture user well being and human autonomy amidst a world where the erosion of human-centeredness across cybertechnologies is on the rise.
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MAY 18, 2023
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NEURO-SHAPED DESIGN
Persuasive Messaging or Challenging Audiences
Persuasive Messaging or Challenging Audiences
Audiences resistant to specific ideas or messages can be challenging but not impossible to reach or persuade. This 45-minute session walks attendees through key factors in developing and designing neuro-shaped messages to improve their influence.
American Spaces - U.S. Speaker Program
Bureau of Educational and Cultural Affairs
U.S. Department of State
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JUNE 1, 2023
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TOOLS OR CREATING ONLINE CONTENT
While this 45-minute session focuses on a range of content-centric tools, it also provides a content strategy overview for developing content specifically for social media.
American Spaces - U.S. Speaker Program
Bureau of Educational and Cultural Affairs
U.S. Department of State
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JUNE 15, 2023
GENERATIVE AI TOOLS
This 45-minute session showcases a range of generative AI tools for content and image creation and demonstrates how to best adopt their use for social media marketing and communications purposes.
American Spaces - U.S. Speaker Program
Bureau of Educational and Cultural Affairs
U.S. Department of State
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JUNE 16, 2023
7 THINGS ABOUT AI (& AI ETHICS)
This 20-minute presentation touched on seven (7) noteworthy and not-as-known points about AI and AI ethics to 70+ attendees, most who Zoomed in from overseas locations. Though the audience views AI with a geo-political lens, the content presented was broader in nature to offer a range of wider perspectives.
U.S. Speaker Program
Bureau of Educational and Cultural Affairs
U.S. Department of State
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Want to bring me on as a speaker?
Or have me train key stakeholders, departments, teams, clients or partners?
Drop me an email and let's discuss your audience's needs, your content goals, and overall budget 👉🏽 cyberpsychologist@ruizmcpherson.com
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703.798.2619 (text msg preferred)
Mayra Ruiz-McPherson, PhD(c), MA, MFA
Advancing Humanity In An AI-Enabled & Media-Laden World
Cyber/Media Psychologist (dissertation in progress)
Qualitative Futurist • Cognitive/Behavioral Scientist • Researcher
703.798.2619 (text msg preferred)
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