M. R. McPherson, Cyberpsychologist & Interaction Designer

Medium • 11th February 2022

The Plight of the Social Animal

Humans want to be liked, loved, and belong. Knowing this, the developers and designers of social media platforms have long exploited this delicately fragile human quality, to society's great detriment.

CyberPsych • 10th February 2022

Cybertechnologies and Their Inextricable Nature to Cyberethics

Explaining the cybertechnology and cyberethics interplay is at the crux of building and deploying human technologies that protect reason and human autonomy.

LinkedIn • 28th September 2021

The Truth About Empathic UX Design (Hint: It Doesn't Really Exist)

For all the passion driving the 'empathic UX' trends of the day, the stark truth is that there's *no* such thing as 'empathic UX." This post breaks down why.

Medium • 18th September 2021

When You Pair Image and Narrative Psychology with Behavior Design, You Get Prevagen® Commercials

This detailed post fully breaks down, step-by-step, how the Prevagen® brand pairs elements of image and narrative psychology with behavior design to market its brain supplements.

Medium • 22nd November 2022

What Is Cyberpsychology? 3 Things To Know About This Important Field of Study

Learn more about this burgeoning domain and understand why cyberpsychology matters in today’s cybertechnical world.

Medium • 22nd November 2022

The SEO ‘Best Practices’ Conundrum Facing On-Page Content Developers & Digital Brand Writers Today

What exactly is an SEO "best practice?" The truth about such practices and how a little less optimization can go a long, human way.

Medium • 8th June 2021

The Study of Consciousness

Psychology started as the study of consciousness and each theorist had a different definition and preferred methods. Explore how these theories conceptualize consciousness and learn one criticism per theory.

Medium • 22nd March 2021

3 Reimagined Ways I Wish Twitter’s Bookmarks Could Work (and Look!)

Ever wish Twitter's Bookmarking feature would work more intuitively? Me too! See my transformed interaction and feature experience for this helpful but undervalued Twitter feature.

Medium • 16th September 2020

Why You Should Heed Advice from Neuromarketing Enthusiasts With a Grain (or Two) of Salt

See specific, real-world examples to help you identify neuromarketing advice from "enthusiasts" so that you may better assess if their recommendations merit further scrutiny.

Medium • 24th April 2020

5 Positive Psychology Elements of Facebook’s Interfaces and Platform Infrastructures

As social media users log in and out of their social apps, they are generally oblivious to the positive psychology-influenced elements social platforms weave into their interface designs.